Digital marketing is a way of promoting products and services online through digital channels such as search engines, websites, social media, email, and mobile apps. It uses technology to reach consumers in an efficient and cost–effective manner. Digital marketing is an effective way to create brand awareness, attract customers, and build customer loyalty. It is also an important tool for businesses to measure their success and make necessary adjustments to improve their marketing strategies.

Benefits of digital marketing include increased visibility, higher conversions, more efficient customer service, and lower marketing costs. Additionally, digital marketing allows businesses to target specific audiences and customize their message for maximum impact. The combination of digital marketing tools and strategies can help businesses gain a competitive advantage in their industry.