Market research is the process of gathering and analyzing data about products, services, customers and the market in general. It involves analyzing customer needs, determining how well current products meet those needs, and identifying opportunities for new or improved products.

Market research involves a variety of techniques, such as surveys, focus groups, interviews, and competitive analysis. It is an important step in the process of developing and launching new products and services, and can help businesses identify customer needs and preferences, uncover industry trends, and develop competitive strategies. Market research can also help identify target audiences and potential markets, providing valuable insights into customer behavior and preferences.